Final idea - Promotion

For the promotion of my bag i wanted to put the image on the front of a magazine which had politicly and culturally interested people reading it. I thought that Times magazine was the perfect magazine as it balances out controversy, culture, art and politics. 

I think that this image looks really strong on the front of this magazine. I have also chosen to have white text with the image as i think it makes the writing really stand out of the page and co-ordination the colours used perfectly.  Times magazine is perticuallary known for their strong statement making magazine covers and i think that this image would work well with their theme and their audience. 

I have placed this image on a billboard. Billboards are a good way of creating buzz they are exploted to a wide bunch of people. This image will make people interested with the idea of the photo and furthermore get them to think about the message.

For this promotional strategy  i have taken the idea of using a giant bag campaign used by H&M. This type of promotion will attract attention because of the size. I think that this sort of campaign combines fashion and instillation art.